Weekly Newsletter of CSC e-Governance Services India Limited, April 8, 2016  |   CSC network is one of the largest Government approved online service delivery channels in the world
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  DeitY approves state-wise common branding for CSCs under CSC 2.0 scheme

The Department of Electronics and Information Technology (DeitY) has issued new branding guidelines for all CSCs under CSC 2.0 scheme. The banner for CSCs in 29 states and 7 union territories has been developed in regional languages, as per directions from DeitY.

As per the new guidelines:

  1. A shop front board of minimum 6 x 3 ft. (width x height) will be displayed at all CSCs across the country.
  2. The design will incorporate the CSC ID or OMT ID on the top, along with State CSC logo and name of the CSC Kendra.
  3. At the bottom of the board, the complete address of CSC, including Gram Panchayat/ District and State has to be mentioned.
  4. The common branding is to be hoisted on an iron frame with flex printing along with appropriate lighting arrangement.
  5. Monetary assistance of Rs. 3500 per CSC for branding costs will be provided on submission of a picture of their branded CSC along with other details like name, OMT ID, contact number and complete address to the CSC State Coordinator.
  6. Detailed guidelines for the new common branding and open file of the artwork are available for download on www.csc.gov.in. A VLE can download the open file for their respective state or Union Territory and incorporate their State CSC Logo / name of the CSC Kendra in the State and complete address.
  7. Along with the common branding, all CSCs have to further display the rates charged for various services.

All VLEs are requested to stop work on the earlier common branding and follow the new guidelines. Detailed instruction in this regard is being issued by DeitY to all the state governments.

CSC 2.0 has been formulated in pursuance of the Government’s commitment to set up CSCs in all 2.5 lakh Gram Panchayats to provide various e-services to citizens in rural areas under the Digital India Programme. Under the Scheme, all CSCs are to have a common look and feel across the county, while also incorporating the local flavour using the State CSC logo and name of the respective CSC Kendra.

Few examples of the common branding for Bihar/ Kerala/ West Bengal/ Gujarat have been provided below for reference:

The guidelines and link for downloading the creatives under common branding 2.0 are available on the link given below:

Alternatively the creative can also be downloaded from Googe drive.

1.  Andaman - https://drive.google.com/file/d/0B-apQkjiQEDya0o4bWFKUDNBdnM/view?usp=sharing
2. Andhra Pradesh - https://drive.google.com/open?id=0B-apQkjiQEDyUHp1ckI5VVBLcUE
3. Arunachal Pradesh - https://drive.google.com/open?id=0B-apQkjiQEDydFpnYUVjT0ZRaE0
4.  Assam - https://drive.google.com/open?id=0B-apQkjiQEDyelFsVkNHaE0tWG8
5. Bihar - https://drive.google.com/open?id=0B-apQkjiQEDyam9DOG1CWmNDcHM
6. Chandigarh - https://drive.google.com/open?id=0B-apQkjiQEDyb3RPaVBWQ3Y2U00
7. Chhattisghar - https://drive.google.com/open?id=0B-apQkjiQEDyY2l3YjJmOWZwTGM
8. Dadra And Nagar Haveli - https://drive.google.com/open?id=0B-apQkjiQEDyeGxIaGNRaEFKbjg
9. Daman and Diu - https://drive.google.com/open?id=0B-apQkjiQEDyeHU5T1RPRGZpOFk
10. Delhi - https://drive.google.com/open?id=0B-apQkjiQEDyOGI5OE1LVW10UjA
11. Goa - https://drive.google.com/open?id=0B-apQkjiQEDyTWVzT1pLZHpwUFk
12. Gujarat - https://drive.google.com/open?id=0B-apQkjiQEDyNzV3djBESl9EMDQ
13. Haryana - https://drive.google.com/open?id=0B-apQkjiQEDyMkQ3bmFMVjhRb1U
14. Himachal Pradesh - https://drive.google.com/open?id=0B-apQkjiQEDycVRuQkVhQmk1WkU
15. J&K - https://drive.google.com/open?id=0B-apQkjiQEDyMWM0S3RuZzlqMUE
16. Jharkhand - https://drive.google.com/open?id=0B-apQkjiQEDyYWFZSkF0dHhEM2c
17. Karnataka - https://drive.google.com/open?id=0B-apQkjiQEDydnhJZ2JmLUZiWXc
18. Kerala - https://drive.google.com/open?id=0B-apQkjiQEDyNXZla0tKZ3BMOWM
19. Lakshadweep - https://drive.google.com/open?id=0B-apQkjiQEDyUWg5aE01NC1jNVU
20. MP - https://drive.google.com/open?id=0B-apQkjiQEDyTW1aa3l1Unl6TVk
21. Maharashtra - https://drive.google.com/open?id=0B-apQkjiQEDyd3czdkdHeHNYSW8
22. Manipur - https://drive.google.com/open?id=0B-apQkjiQEDyRkFHRmhCMkg0RTA
23. Meghalaya - https://drive.google.com/open?id=0B-apQkjiQEDyMmNnZWxyNXJCd0U
24. Mizoram - https://drive.google.com/open?id=0B-apQkjiQEDyYUoyWmFLVEp3MnM
25. Nagaland - https://drive.google.com/open?id=0B-apQkjiQEDyLUo2MXEwX2w1NDg
26. Odisha - https://drive.google.com/open?id=0B-apQkjiQEDyR19VY0FuN1hRTUE
27. Puducherry - https://drive.google.com/open?id=0B-apQkjiQEDyQllkaWdKZXVMNWM
28. Punjab - https://drive.google.com/open?id=0B-apQkjiQEDyLXZWZFViU0pyVjQ
29. Rajasthan - https://drive.google.com/open?id=0B-apQkjiQEDySWVYUFNKaXdGdFU
30. Sikkim - https://drive.google.com/open?id=0B-apQkjiQEDyc0Z5VjVmMGNwbVE
31. Tamil Nadu - https://drive.google.com/open?id=0B-apQkjiQEDyTF9PTk80dUw4Rzg
32. Telangana - https://drive.google.com/open?id=0B-apQkjiQEDyX0FBdVlvMkRIWkE
33. Tripura - https://drive.google.com/open?id=0B-apQkjiQEDyNzYweG1pZmFONnM
34. UP - https://drive.google.com/open?id=0B-apQkjiQEDyZ3BCbTIzeVhqWGs
35. Uttrakhand - https://drive.google.com/open?id=0B-apQkjiQEDyZmc1SG5CV0JzUHM
36. WB - https://drive.google.com/open?id=0B-apQkjiQEDyM1FLc2dLTjFfMEU  

Guidelines for branding  - https://csc.gov.in/common_branding/CSC-2-0-Common-Branding-Guideline-Ver-1.pdf


  CSCs would get Rs. 3500 on adopting common branding under CSC 2.0

All CSCs would receive a reimbursement of Rs. 3500 towards the cost of common branding. The VLEs are requested to send their photograph, standing beside his/her CSC with the Common Branding and Rate List, to their respective state representatives.

They would also have to submit other details like Name, OMT ID, Contact number and Address, Email ID, to the state representatives.


  CSC and BPCL tie-up for creating CSCs at their petrol pumps and LPG outlets

CSC SPV and Bharat Petroleum have entered into an agreement on creating a network of Common Service Centers at petrol pumps, LPG distributorships and other retail locations present in rural areas and state and national highways. With a high footfall, the petrol pumps and other locations will boost the electronic delivery of various G2C and B2C services, including Banking, UIDAI, Election, Insurance, Health, Education and Skill initiatives helping common citizens pan India.

This initiative is being launched at a few locations in Rajasthan next week by CSC SPV and BPCL officials.

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