Weekly Newsletter of CSC e-Governance Services India Limited, May 24, 2016  |   CSC network is one of the largest Government approved online service delivery channels in the world
हिन्दी में पढ़ने के लिए इधर क्लिक करें!!

 Innovation in rural marketing for CSC services

VLE: Abrar R. Vora
Location: Viramgam, Ahmedabad district, Gujarat

Being confined to a tricycle for mobility couldn’t stop VLE Abrar R. Vora from travelling in an auto to spread awareness about NDLM and Digital India Programme. Further supporting him in this endeavour undertaken on May 17, 2016 was his father. Together, the duo travelled in a rented auto with a loudspeaker fixed on its roof to garner publicity for the scheme at Viramgam area in Ahmedabad district of Gujarat.

Being committed to spreading digital literacy in his area, VLE Abrar had also arranged a mass awareness-cum-training session on May 1 on the occasion of Gujarat Sthapna Diwas. The session was attended by around 120 students from Viramgam and nearby villages of Ahemdabad.

VLE Abrar was enrolled under the CSC scheme in November 2015. Till date, he has registered more than 180 candidates under NDLM, apart from providing other services like PAN Card, eKYC, IRCTC, LIC premiums, mobile and DTH recharge, etc. His family has been very supportive of his work;; his father makes it a point to travel with him while going for awareness meetings and NDLM trainings.

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